I build digital growth engines.
And teams that run them.

Digital Commerce CRM Customer Experience

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What I measure. What moves.

Read the data. Test hypotheses. Maximize impact.
These KPIs sit at the center of every initiative.

Acquisition Efficiency

CAC · CAC:CLV ratio · payback period

Conversion & Revenue

CVR · AOV · cart abandonment rate

CRM

Retention rate · purchase frequency · CLV

Customer Experience

NPS · CES · CSAT

Enabler Layer

Platform performance · automation & AI level · data quality

My capability fields

Digital Commerce & Direct Sales

Building scalable platforms and revenue engines, performance marketing and relentless conversion optimization.

CRM & Customer Lifecycle

Retention, loyalty and lifecycle strategies – from data architecture and segmentation to marketing automation with measurable customer value.

Customer Experience & Customer Service

Personalized touchpoint optimization across the full customer journey, leading CX and service teams.

What I stand for

Five convictions that shape my work across the intersection of digital sales, CRM and customer experience.

It starts with data.

Only a clean data foundation makes campaigns controllable, optimizations measurable and customer outreach truly on point.

Digital sales is won by knowing the customer better – not by advertising louder.

The end of third-party cookies and the AI-driven shift in search force a rethink of acquisition. Winners don’t rely on blind targeting – they use deep first-party insights to feed ad platforms with the most valuable data signals. Relevance grows from your own data foundation.

Growth lives in the lifecycle, not the funnel.

Acquisition fills the funnel – lasting growth happens afterwards. Companies win not through more campaigns, but through better customer relationships across the entire lifecycle.

Customer service is a growth driver.

Every service contact decides whether a customer returns or is lost. Treat service as part of the customer experience and you build loyalty, trust and long-term customer value.

AI does not replace strategy. It accelerates what is already there.

Only once the strategy is set, the relevant use cases are defined and the data foundation is cleanly integrated does AI become real leverage for the business.